How to be a winner in SEO 2023

Some big changes are coming to SEO Here is what you need to know for four years we've had a ▪ strategy that has helped us ▪ weather the storm every time Goog leeupdatesits r algorithm. ▪ ▪ But in recent times, we've started to see some

changes and I think there's more coming.

▪ That ▪ ▪ means we need ▪ ▪ to tweak a little bit ▪ the way that we're ▪ creating content, ▪ the way that we're ranking ▪ and getting lots of organic traffic through Google search. ▪ ▪

So in this video, I wanna walk through some really ▪ specific things that ▪ have been

What is the future of SEO in 2023?

Machine Learning and AI are going to be huge for SEO in 2023. It's already being used in various aspects of SEO, from content optimization to link building and keyword research. Even artificial intelligence content is already being created today.

happening and some changes that I see coming down the road ▪ so that you can be ahead of the curve. ▪ I ▪ think ▪ that I have a ▪ strategy that could help you ▪ win ▪ ▪ ▪ in every single Google algorithm update going forward. ▪ ▪ And so that's what I'm gonna share here in this video. ▪ To get started though, I want to share some really important fundamentals that I think we need to understand, especially and specifically ▪ regarding Google algorithm updates.

How do I rank higher on Google 2023 ?

▪ The biggest mistake I see every time there's a core algorithm update ▪ is this, ▪ people ▪ ▪ ▪ reacting. ▪ ▪ ▪ Reacting is when we impulsively and emotionally respond to ▪ whatever's going on ▪ without taking the time to think about it. ▪ ▪ ▪

I prefer that we behave ▪ proactively, ▪ which ▪ can mean that we behave ahead of time like we know what's coming ▪ and we take the steps that we need to. But it also means ▪ slowing down ▪ ▪ and thinking through the things ▪ that we need to change before we change them, ▪ ▪ even if we're ▪ changing ▪ as a result of something that ▪ happened to us.

Reacting impulsively to an algorithm update ▪ ▪ is as likely to lead you in the ▪ opposite direction ▪ ▪ as it is to lead you in the right direction. And in fact, ▪ it's far more likely to lead you the wrong way.
You will never ▪ be able to keep up with every ▪ ▪ little change that Google and other search engines are making. ▪
▪ So the important thing is that we need core principles to live by ▪ and to create our content ▪ by ▪ that way.

How do you win a SEO game?

We don't have to radically change everything every time that Google changes. This helps us not react impulsively. ▪ It ▪ helps us to make small ▪ and measured adjustments ▪ when they're merited. ▪ So ▪ ▪ here's an important principle. ▪

▪ If you don't ▪ ▪ actually know ▪ what changed, ▪ ▪ ▪ don't start ▪ changing stuff on your website. ▪ ▪ With the latest ▪ round, I'm gonna say a round of core algorithm updates and major updates made by Google. ▪ We have seen some real volatility ▪ ▪ in the crops ▪ and ▪ before we ▪ knew what ▪ happened, and ▪ ▪ honestly, ▪ ▪ we still don't totally know everything that's ▪ happened, ▪ and we ▪ probably never will. ▪ ▪ But people immediately started ▪ ▪ ▪ ▪ supposing things. They started making changes to their websites, ▪ ▪ and that has led people down many dangerous paths. ▪ We see this all over the web. ▪ We even see it within our project 24 community, ▪, particularly among